Marketing Qualified Leads (MQLs)

Marketing Qualified Leads (MQLs) - B2B Lead Generation

Marketing Qualified Leads (MQLs)

Marketing Qualified Leads (MQLs) are leads that have typically come through Inbound channels.

Such channels are for example Web Search or content marketing.

Those channels have expressed interest in a company’s product or service.

These leads have yet to interact with sales teams.

Examples of Marketing Qualified Lead (MQLs) actions:

  • Submitting an email address for subscribing to a newsletter or mailing list

  • Adding items to the shopping cart

  • Repeating site visits or spending a lot of time on your site

  • Clicking on an ad to find your site

  • Contacting you to request more information

  • Downloading trial software or free ebook

  • Using software demos

  • Filling out online forms

  • Adding items to a wishlist

  • Favoriting items on a websites

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