Category: B2B Leads

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Sales Qualified Leads (SQLs) explained

Sales Qualified Leads (SQLs) are leads screened by salespeople, oftentimes Sales Development Representatives (SDRs), for appropriate qualifying criteria to be followed-up with. Qualifying criteria include need, budget, capacity, time-frame, interest, or authority to purchase. Photo by Anna Shvets from Pexels  

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Marketing Qualified Leads (MQLs)

Marketing Qualified Leads (MQLs) are leads that have typically come through Inbound channels. Such channels are for example Web Search or content marketing. Those channels have expressed interest in a company’s product or service. These leads have yet to interact with sales teams. Examples of Marketing Qualified Lead (MQLs) actions: Submitting an email address for

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Investor lead explained

An investor lead is a type of a sales lead Investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment

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Marketing leads

Marketing leads are brand-specific leads generated for a unique advertiser offer In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources. Photo by from Pexels    

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Sales leads

Sales leads explained Sales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls, emails, or social selling by the sales force. Sales leads are commonly found in

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