Tag: sales leads

Marketing leads

Marketing leads are brand-specific leads generated for a unique advertiser offer In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources. Photo by energepic.com from Pexels    

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Sales leads

Sales leads explained Sales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls, emails, or social selling by the sales force. Sales leads are commonly found in

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