Tag: b2b sales

Sales Qualified Leads (SQLs) explained

Sales Qualified Leads (SQLs) are leads screened by salespeople, oftentimes Sales Development Representatives (SDRs), for appropriate qualifying criteria to be followed-up with. Qualifying criteria include need, budget, capacity, time-frame, interest, or authority to purchase. Photo by Anna Shvets from Pexels  

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Marketing Qualified Leads (MQLs)

Marketing Qualified Leads (MQLs) are leads that have typically come through Inbound channels. Such channels are for example Web Search or content marketing. Those channels have expressed interest in a company’s product or service. These leads have yet to interact with sales teams. Examples of Marketing Qualified Lead (MQLs) actions: Submitting an email address for

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